Functional Frontiers

Functional Frontiers

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The Business Issue

Our client wanted to quantify the growing consumer interest in products with functional health benefits. They wanted to assess the commercial potential of a range of platforms (e.g. sleep, immunity, beauty) and develop an application roadmap in this space.

The Research

Online quantitative research: 6000 consumers in 6 markets. Assessment of overall interest across all platforms, then deep dives into application specifics for each platform, such as needs, ingredients, colours and flavours.

The Outcome

Detailed consumer insights for each health platform, at both EAME and market levels. Clear direction for client enabling global and local activations, and specific product development focus.
Great insights, very clear explanations, we’re getting a lot of interest in this work.