The future of savoury snacks

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The Business Issue

Our client wanted to explore the growing trend for savoury snacks that deliver on health and taste requirements, and identify opportunity territories for new snack types, bases and flavours.

The Research

4 phases across 4 EU markets

  • Review of existing knowledge
  • Qualitative exploration of snacking
  • Quantitative segmentation of 2000+ consumers, future focus
  • Global ideation workshop

The Outcome

Full picture of consumers’ current behaviour and future interests, with clear strategic consumer segments.

Identification of need for better taste delivery, driving new concept development and expansion of innovation pipeline.

Amazing job! You know our industry, always under tension in terms of timeline so I really appreciate your input and how fast you delivered. Thanks a lot!