What's for dinner?back to case studies
Our client wanted to bring together a global team of chefs, marketing and technical experts to explore how protein might evolve in future and develop innovative, cutting edge solutions for animal and plant-based proteins.
Design and execution of an inspirational “protein trek”: interactive presentation of trends followed by an insight hunt across London.
Coordination of delegate teams, store visits, missions, facilitating a team debrief the same day.
Identification of market gaps, consumer tensions and areas for technical development.
Creation of new innovation platforms and action map.
The trends presentation covered some really important insights and the teams were delighted with the trek: it was full-on inspiration!