Desk research
- Market sizing
- Insights harvest
- Insights compilation
- Pack analysis
- Semiotics
- Trends review
Workshops
- Ideation sessions
- Future mapping
- Consumer persona development
- Inspiration treks
- Concept/product alignment
- Data working sessions
Qualitative research
- Focus Groups
- Depth interviews
- Stakeholder interviews
- Ethnographic studies
- Diary explorations
- Accompanied shopping
Quantitative research
- Usage & Attitude surveys
- Segmentation
- Innovation & concept testing
- Pricing & trade offs
- Customer journeys
- Advanced analytics
